
The Most Popular Drinks Loyalty Scheme Revealed!
21st April 2022
Written by Tom Peace
Who is our most favourite coffee loyalty program?

Building loyalty in the Metaverse
20th April 2022
Written by Tom Peace
Circle K's Award-Winning "PLAY or PARK" Programme in Ireland

Latest Podcast - Global Loyalty Academy Workshops in 2022 and FREE Competition to Win
6th April 2022
Written by Tom Peace
Global Loyalty Academy Workshops in 2022

This Week's Loyalty Podcast - Groundbreaking Loyalty Research
30th March 2022
Written by Tom Peace
Groundbreaking Research on What Brits Want From Loyalty

5 Hotel Loyalty Marketing Trends
24th March 2022
Written by Tom Peace
After shutting their doors through lockdowns and suffering a huge hit to their custom as borders closed, hotels have had to rethink their strategy completely as the world opens back up.

New Partner Announcement - SNIPP
24th March 2022
Written by Tom Peace
Check out our Latest Partner - SNIPP

NEW Loyalty White Paper from Mando-Connect and YouGov
24th March 2022
Written by Tom Peace
What the Brits want from Loyalty

5 Ways to Show Customer Gratitude
17th March 2022
Written by Tom Peace
Five Ways To Show Customer Gratitude. Showing your customers you care is paramount to retention and getting something in return for their custom is the whole basis of loyalty programmes.

New Partner Announcement: Sparta Loyalty
17th March 2022
Written by Tom Peace
Check Out Our Latest Partner. Meet Sparta Loyalty 👋

The Latest Podcast: Loyalty in Poland
16th March 2022
Written by Tom Peace
The Loyalty People are partnering with 'Let's Talk Loyalty' to bring you a fortnightly Loyalty Podcast, hosted by Paula Thomas.

Is Loyalty Dead?
10th March 2022
Written by Tom Peace
Has the pandemic destroyed loyalty?
More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin + Carta, which revealed the impact of the pandemic on customer loyalty.

New Partnership Announcement: Loyal Guru
10th March 2022
Written by Tom Peace
Check Out Our Latest Partner: Loyal Guru

The BRAND NEW Loyalty Podcast
9th March 2022
Written by Tom Peace
It's Finally Here! The Loyalty People are partnering with 'Let's Talk Loyalty' to bring you a fortnightly Loyalty Podcast, hosted by Paula Thomas.

NEW Forrester Report from Eagle Eye
8th March 2022
Written by Tom Peace
NEW Forrester report on calculating ROI - bought to you by our Partners Eagle Eye

Let's Talk Loyalty Podcast
3rd March 2022
Written by Tom Peace
Let's Talk Loyalty! The latest episode of Let's Talk Loyalty is with our very own Managing Director, Tom Peace.

Upskilling: An Article from Mike Capizzi
3rd March 2022
Written by Tom Peace
The Loyalty People have always believed in investing in the ongoing development of our team and we really advocate this for our partners in the global loyalty marketplace. That’s why we have partnered with the Loyalty Academy to deliver a platform that is taught by experienced loyalty marketers for loyalty marketers.

New Partner Announcement: Coniq
24th February 2022
Written by Tom Peace
Check Out Our Latest Partner! Coniq is the Total Customer Engagement Company for growth-minded shopping centres, outlets, and retail brands.

Keep Their Loyalty Past Valentine's Day
17th February 2022
Written by Tom Peace
Loyalty Lasts More Than One Day
Here are 3 ways to turn one-night stands with your customers into lifelong, fulfilling, and happy relationships...

An interview with The Wise Marketer
17th February 2022
Written by Tom Peace
An Interview with Bill Hanifin from The Wise Marketer

New Partner Announcement - Revlifter
10th February 2022
Written by Tom Peace
RevLifter’s multi-award-winning platform gathers real-time behavioral and contextual signals from each customer to launch hyper-personalized deals and offers across the entire eCommerce journey.

The Valentine's Offers You Should Be Running
10th February 2022
Written by Tom Peace
4 Days To Go...
It's only a few days until Valentine's Day and we're sharing our latest research so you can ensure you've got the perfect offering to be first choice for Valentine's purchases.

New Partner Announcement - KLIPPA
4th February 2022
Written by Tom Peace
Klippa DocHorizon for receipts offers an easy, cost-efficient way to execute customer loyalty or purchase incentives.

6 New Loyalty Updates
27th January 2022
Written by Tom Peace
The fight for our attention and loyalty is tightening, brands are adapting quickly and need to offer even more with fierce competition. It's not enough just to have a great product or service, we need more reasons to shop than the core offering.

New Partner - XOXO day
27th January 2022
Written by Tom Peace
Xoxoday powers the loyalty program for businesses with wide reward options across the globe.

Exclusive Black Friday Loyalty Report
20th January 2022
Written by Tom Peace
Last week we announced a new partnership with an exciting new research partner called Physalis and we are proud to say we are already working with them!