Analysing customer data with Molton Brown

Written by Tom Peace

Today, The Loyalty People are excited to share a successful collaboration with Molton Brown!

Molton Brown sought our expertise to gain a deeper understanding of their customer insight. To address this, we utilized three of our consulting services to help Molton Brown better analyse and interpret their customer motivations.

Below, we share a quote from Emily, the Senior CRM Manager at Molton Brown:


"We have always run a very customer-focused business. But as times and technology change, we need to update the way we manage customer data and find new ways to capture, understand, and make the best use of customer insights across our company. Working with The Loyalty People means we can tap into the very latest thinking and expertise in this area and provide our in-house team with an experienced and trusted ‘helping hand’ to achieve our goals."


The Loyalty People not only aim to provide the best insights and loyalty news around the world, but we are also customer loyalty and CRM experts with sector expert consultants around the world.


Need assistance with your loyalty strategy? We have a range of services available from full loyalty program design, CRM optimisation, strategy innovation, research, business casing, data analytics and everything in between.


We can also provide a program health check and innovation workshop for just £10,000!


Click the link above to learn more about our consultancy services!