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How to earn loyalty in a world that demands proof
Status Match as a Catalyst for Loyalty Innovation
Imagine being recognized as a VIP the moment you walk through the door – not because you’ve spent years with the brand, but because they are able to gauge your potential value based on your history with other brands. That’s the power of status match: a loyalty marketing strategy that rewards potential, not just past behavior. In an era where customers juggle memberships and points across countless programs, status match flips the script. Brands use it to invite loyalty by extending elite benefits upfront to entice high-value customers to sample and stay, fly or sail.
Avoid the 7 Deadly Sins of Loyalty Marketing
As I continue to observe programs across multiple sectors, time and again I see failures that can readily be solved. While managing global programs on both consulting and client sides, I notice these sins committed on a daily basis. There is no excuse for their existence, but they are apparent to the trained eye of an expert practitioner.
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