
Insight, Analytics And Research
Are you looking to understand your customers better, analyse your programme or research what to do next?
We have partners in all areas of insight, analytics, research, data science and data architecture.


Loyalty Technology Solutions
ANNEX CLOUD
Acquire, Convert, and Retain More Customers
Annex Cloud combines best-in-class loyalty management with powerful engagement and communication modules to help businesses build relationships and profits at scale. Extensible modules provide flexibility. The 125-plus pre-built integrations make it easy and fast to implement. Innovative engagement modules are designed to build lasting emotional bonds. Annex Cloud earned the highest possible scores in 15 criteria in The Forrester Wave™: Loyalty Solutions, Q2 2021 Report.
About Annex Cloud
Annex Cloud’s Loyalty Experience platform is purpose-built to become the heart of your digital technology stack, enabling you to deliver unique, value-based omnichannel interactions across the customer journey, keep customers coming back, incent profitable behaviors, and drive growth. See why companies like Toyota, ACTION, TaylorMade, NuSkin, and MacKenzie-Childs trust Annex Cloud to help them reduce churn, overcome skyrocketing acquisition costs, and build true brand-to-human connections.
• Leverage loyalty data across your tech stack, enabling all customer-facing teams to create personalized, value-based interactions
• Segment using any combination of customer, transaction, behavior, preference, and loyalty data
• Proactively engage customers when points are expiring
• Leverage gamification, contests, Refer a Friend, Ratings & Reviews, and more to create meaningful engagement,
• Connect siloed data to create a unified customer profile

Consultants & Advisory
ASCENDANT LOYALTY MARKETING
Ascendant Marketing is a world class full service firm focused in customer relationship management and customer-centric affinity/loyalty programs.
About Ascendant Loyalty Marketing
Ascendant Marketing, is a NA based customer-centric consultancy that offers expertise in customer growth and retention in CRM and Loyalty marketing programs. Their reputation as invested partners to valued clients is unparalleled. They work with industry leaders across retail, specialty retail, pure play e-commerce, casino and hospitality sectors which has led to significant improvements in customer experience and proven lift to key business metrics.
Their approach is anchored in a deep understanding of economic market conditions. They provide a Big 4 consulting approach to all client projects fostering a collaborative enterprise wide effort in both B2C and B2B. This synergy fosters innovative customer-centric solutions that deliver profitable LTV lift. Their reputation and client references span across NA to EMEA and APAC.

Loyalty Technology
CAPILLARY
Capillary Technologies is a managed SaaS loyalty solution for enterprise brands across the globe. Powering 100+ enterprise scale loyalty programs like Tata, Optum, Shell, Domino’s & Dell; Capillary is also a leader on the Forrester Wave for Loyalty Solutions along with other key recognitions from Gartner and Everest Group.
About Capillary
Capillary’s AI-powered suite of products- Loyalty+, Engage+, Rewards+, Insights+ and a robust CDP form the crux of its offerings along with Brierley’s consultancy services (Capillary acquired Brierley in 2023). Touching more than 1bn loyalty members through its customers, Capillary is loyalty management solution of choice for enterprise brands across verticals.

Loyalty Technology Solutions
CHEETAH DIGITAL
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution with in-house professional services expertise.
About Cheetah Digital
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution.
Cheetah Digital provide in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. We are a business partner to brands across the world including Vans, Boden, The White Company, Halfords, Kingfisher, Lacoste, Salling Group supermarkets, The North Face, Donatos Pizza, &Pizza and Hilton.
Cheetah Digital is a global business with employees in 25 offices across 13 countries and a strong presence in the EMEA region.

Loyalty Technology Solutions
ANTAVO
Antavo is a pure-play, enterprise-grade loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour.
About Anvato
Antavo is an enterprise-grade loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and eCommerce companies and delivers a next-level shopping experience with best-in-class in-store capabilities.
As a Gartner and Forrester-listed ‘pure-play’ loyalty service provider, Antavo is characterized by its strong emphasis on a robust, yet sophisticated loyalty technology. As a true innovator, the company is not only developing new features for its software but also developing hardware solutions to bring the loyalty experience to the retail space.
- Global clients include Lagardere, Toys”R”Us, PepsiCo, AB InBev, BrewDog, Telarus, Jimmy Jazz, Kathmandu, the N Brown Group, the Benetton Group, and LuisaViaRoma – contributing 16% growth in revenue for the latter.
- Antavo has an international team of 50+, with offices across the globe.
- A forward-thinking company disrupting the loyalty industry, 60% of company revenue is reinvested in the R&D of loyalty technology.

Large Scale Enterprise Solutions
BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization,
About Braze
Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC.

CRM Solution Provider
CHEETAH DIGITAL
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution with in-house professional services expertise.
About Cheetah Digital
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution.
Cheetah Digital provide in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. We are a business partner to brands across the world including Vans, Boden, The White Company, Halfords, Kingfisher, Lacoste, Salling Group supermarkets, The North Face, Donatos Pizza, &Pizza and Hilton.
Cheetah Digital is a global business with employees in 25 offices across 13 countries and a strong presence in the EMEA region.

Loyalty Innovations
COINBRIDGE
CoinBridge is the card issuing division of Nayax (Nasdaq: NYAX), which has developed a patented, first-of-its-kind ‘Loyalty to Payments™’ platform for converting loyalty assets into real transactions over the credit card schemes.
About Coinbridge
CoinBridge is the card issuing division of Nayax (Nasdaq: NYAX), which has developed a patented, first-of-its-kind ‘Loyalty to Payments™’ platform for converting loyalty assets into real transactions over the credit card schemes.
With CoinBridge retailers and loyalty clubs, can allow their customers to pay for goods and services using their loyalty assets at any shop around the world – without the hassle of complex merchant integrations, lengthy technology integration, card issuing, merchants’ financial settlement, regulation and financial licensing, complex implementation – while gaining greater control, access to new data and insights on customer behaviour and launching in record time.

Loyalty Innovations
APPOINTEDD
Appointedd is an award-winning online booking and scheduling solution. Our cutting edge technology is trusted by some of the world’s biggest brands to save valuable time, increase revenue, and truly engage with their customers through frictionless, omnichannel booking experiences.
About Appointedd
Founded in 2011 with flexibility at its core, Appointedd has transformed online booking and scheduling into something extraordinary, empowering customers around the world and across multiple industries to easily schedule and book anything, anywhere in just two taps.
Appointedd powers bookings in 167 countries for companies small and large, including Harrods, EDF Energy, M&S, Victoria’s Secret, Zettle by PayPal, Mamas & Papas, Frasers Group, Charlotte Tilbury, Stella McCartney, Anastasia Beverly Hills and two of the Big Four accounting firms.
Appointedd operates with a customer-centric approach at its heart. With a wealth of knowledge, experience and expertise, the Appointedd Team collaborates with clients to build long-term, mutually beneficial partnerships and deliver impactful results

Insight, Analytics And Research
BRIERLEY
Brierley – Creating loyalty that wins hearts and minds
Brierley has been a leader in the provision of enterprise level loyalty technology and services for over 35 years. Recognised by both Forrester and Gartner, Brierley is at the forefront of customer loyalty, designing and executing hundreds of successful programmes across multiple industries for our global client base. Our focus is taking loyalty beyond the transactional – creating profitable programmes that build emotional loyalty and win customers’ hearts and minds.
Our clients achieve success leveraging our LoyaltyOnDemand platform and expert services across the loyalty spectrum
About Brierley
Loyalty Technology Services
Empower everything your loyalty programme demands with LoyaltyOnDemand. Our platform lets you engage your customers across every conceivable touchpoint and is continuously evolving with new features that will keep your programme fresh and exciting.
Analytics and Customer Insights
Get to the heart of attitudes, advocacy, and other key emotional drivers. Understand your customers and change their behaviour using analysis and predictive models such as our proprietary methodology for scoring loyalty – BLQ (Brierley Loyalty Quotient). Drive your results with our recommendation engine powered by AI and machine learning.

Large Scale Enterprise Solutions
CHEETAH DIGITAL
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution with in-house professional services expertise.
About Cheetah Digital
Cheetah Digital is an enterprise cross-channel marketing technology company. The Customer Engagement Suite with its integrated Loyalty, Personalisation, Messaging, Experiences and Data Platform modules combines superior data management capabilities and cross-channel execution.
Cheetah Digital provide in-house professional services expertise and dedicated support to help brands execute complex marketing programs at scale and achieve profitable brand outcomes. We are a business partner to brands across the world including Vans, Boden, The White Company, Halfords, Kingfisher, Lacoste, Salling Group supermarkets, The North Face, Donatos Pizza, &Pizza and Hilton.
Cheetah Digital is a global business with employees in 25 offices across 13 countries and a strong presence in the EMEA region.

Large Scale Enterprise Solutions
COMARCH
For the past 20 years, Comarch has been a global provider of cutting-edge IT products for improving customer engagement. Thanks to our high-end technology and global experience in carrying out the most complex loyalty-focused projects, we have helped dozens of popular brands such as BP, Leroy Merlin and Hudson’s Bay, achieve their marketing goals.
About Comarch
Comarch Loyalty Management (CLM) is a comprehensive, cloud-based system that allows you to create and execute successful loyalty programs with ease. Supporting both B2C and B2B operators, CLM utilizes the latest Artificial Intelligence & Machine Learning mechanisms to help you identify individual patterns in your clients' behavior and provide offers that are perfectly in line with their preferences.
The system has frequently proven that there are many ways of how you can raise brand awareness. Thanks to its innovative and practical functionalities, building trust with customers has never been easier – see for yourself.
