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i360 offers the most effective loyalty and incentive programmes in one place. We describe the most interesting and complicated issues that we encounter every day related to the creation and management of loyalty programmes and promotional lotteries.
What will you find in our e-book?
AI in loyalty programs
Legal regulations regarding AI
Authenticity in marketing
Why does content sell?
B2B customer loyalty
... and much more
Key Success Factors in Competing for Consumer Budgets Limited by Inflation
This article highlights the shift in consumer buying habits, emphasizing emotional involvement in decision-making and payment processes rather than price alone. The article also explores trends such as unified commerce, digital wellness, strategic partnerships, eco-economics, and the globalization of activities as businesses strive to increase their market share in these economic circumstances.
Metaverse and beyond in loyalty programs
The concept of the metaverse has been known since the 1990s, mostly to fans of Neal Stephenson’s science fiction literature. And then came Facebook, changing their name to Meta. Suddenly, the entire world started searching for explanations of the term. Growing interest is best portrayed by a graph showing Google searches for the word “metaverse”. This article presents examples of loyalty and promotional activities held in the metaverse, to promote Qatar Airways, Australian Open and Flyfish Club. Continue reading to learn more
Most effective loyalty and incentive programmes in one place.
i360 is a leading service provider in the field of B2B loyalty programs. Our core competence is the development and integration of IT loyalty systems. We also provide a wide range of value-added services: loyalty strategy development, web and mobile app design, rewards management, and comprehensive legal and tax services related to B2B loyalty programs.