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i360 offers the most effective loyalty and incentive programmes in one place. We describe the most interesting and complicated issues that we encounter every day related to the creation and management of loyalty programmes and promotional lotteries.
ROI in Loyalty Programmes
The following text is a case study of preparing and implementing an ROI model for one of the retail chains with more than 150 European retail outlets in the fashion and apparel segment. The model was prepared before the implementation of a loyalty programme dedicated to end buyers and had to take into account all the actual market environment variables, as well as a structure reflecting the current situation of the company. Continue reading to learn more
Metaverse and beyond in loyalty programs
The concept of the metaverse has been known since the 1990s, mostly to fans of Neal Stephenson’s science fiction literature. And then came Facebook, changing their name to Meta. Suddenly, the entire world started searching for explanations of the term. Growing interest is best portrayed by a graph showing Google searches for the word “metaverse”. This article presents examples of loyalty and promotional activities held in the metaverse, to promote Qatar Airways, Australian Open and Flyfish Club. Continue reading to learn more
Most effective loyalty and incentive programmes in one place.
i360 is a leading service provider in the field of B2B loyalty programs. Our core competence is the development and integration of IT loyalty systems. We also provide a wide range of value-added services: loyalty strategy development, web and mobile app design, rewards management, and comprehensive legal and tax services related to B2B loyalty programs.