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Our Company

Loyalty, CRM and Data experts

Take a look at who we are

A global ecosystem of experts, laser focused on

loyalty, CRM & customer engagement



We are experts in all aspects of Loyalty, Data and CRM.  We are leaders in developing Customer Engagement


We offer an end to end solution from full strategic programme design through to project execution


We offer a flexible service model based on the needs of your business


We use our associate consultants to provide our clients with best in class expertise

Who are we?

Is this a page? or pop-up?



Our associate consultants can be placed in your business to bolster your loyalty and CRM teams


Through our recruitment partners we can support placing individual expertise in your business permanently or on contract


We enable our partners to find talented individuals within our community and match them to new opportunities



We have a network of over 1500+ and growing fast, across LinkedIn and our TLP Community


We partner with best in class vendors in the Loyalty and CRM space to provide clients with end to end solutions


We provide up to date news, thought leadership, tools and our partner directory to make it easy for brands to get the latest and best insights


Our creative team

Pete Howroyd CEO

Pete Howroyd


The Loyalty People Founder and former Harvey Nichols Head of Digital, CRM and International Marketing  

Tom Peace - Managing Director

Tom Peace

Managing Director

Highly-acclaimed loyalty expert and commercial leader, Tom has over 15 years’ experience across a wide range of sectors, including financial services, retail, food and beverage, travel and FMCG

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