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Our Company

Loyalty, CRM and Data experts

Take a look at who we are

A global ecosystem of experts, laser focused on

loyalty, CRM & customer engagement



We are experts in all aspects of Loyalty, Data and CRM.  We are leaders in developing Customer Engagement


We offer an end to end solution from full strategic program design through to project execution


We offer a flexible service model based on the needs of your business


We use our associate consultants to provide our clients with best in class expertise

Who are we?

Is this a page? or pop-up?



The Loyalty People is the fastest growing global community of loyalty professionals.  Our community is made up of people working in loyalty, CRM and customer engagement roles across all sectors.  We are the largest group of loyalty experts in Europe.


We provide our community with the latest news, thought leadership, partner updates and expert opinion.


We provide our partners with opportunities to communicate, collborate and create market-leading content.



The Loyalty People offer coaching and training for all levels of loyalty and CRM


We work with our partner Loyalty and Reward Co to deliver face to face training across Europe. The Loyalty Masterclass is the most comprehensive and future forward loyalty training available.


The Loyalty People also offer bespoke loyalty training for our clients, built to meet the specific needs of their teams


Our team


Tom Peace

Managing Director

Highly-acclaimed loyalty expert and commercial leader, Tom has over 15 years’ experience across a wide range of sectors, including financial services, retail, food and beverage, travel and FMCG

Carmen Garcia Updated.jpeg

Carmen Garcia

Chief Marketing Officer

With 13 years of experience, 
expertise lies in Loyalty, CRM, customer engagement, commercial growth, acquisition, and retention marketing strategies.


Dillon Okeowo

Digital Marketing Manager

Having entered the company through an apprenticeship, Dillon is a digital marketing expert, adept in email and social marketing, content creation, SEO, and data analysis.

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