Global Excellence
Expert Consultants
Our team extends to a global network of customer loyalty consultants who provide specific knowledge in retail, grocery, travel, hospitality, financial service, luxury, sports and leisure, fuel retail, automotive and QSR/coffee shops. We research, design and optimise customer experience to assist brands in achieving their loyalty objectives.
Our community is the fastest growing global loyalty community, and the largest in Europe, providing a platform for industry professionals, enthusiasts and partners to connect, share knowledge, and collaborate. The community serves as a hub for networking, idea exchange, and learning. By bringing this industry together, The Loyalty People are revolutionizing the world of loyalty in a distinctive, innovative way.
The Loyalty People's community, currently comprising over 8k members, is dedicated to staying abreast of emerging trends such and developments in the loyalty industry, such as the use of AI & gamification, hyper-personalisation leading to community, multi-touchpoint customer experience, CSR considerations, subscription-based loyalty and the latest blockchain technology solutions. As a pioneering news-first publisher, we provide valuable insights and knowledge to our community while facilitating connections among key industry players.
We are the Future of Loyalty!
Consultancy Services
Programme Optimisation & Innovation
We help our clients to innovate and differentiate their existing customer strategies. If you have a program that is underperforming or has stayed the same for some time, then we can help you to develop program performance.
Tech Review & Recommendations
If you are reviewing your tech solutions for customer engagement, or wondering if you should, then we can help. We have close relationships with 40+ tech providers across loyalty, CRM and customer engagement and we can match capabilities to your requirements, saving you significant time and resource in selecting new partners
Loyalty Strategy Design and Implementation
If you’re at the very start of your customer engagement journey then we can help. We have built full international loyalty program design for brands like Mall of Qatar, Papa Johns Pizza and LK Bennett. We are future-focused, innovative and highly experienced.
Market Research & Customer Analytics
We partner with several market research businesses, including YouGov, to provide market-leading qual and quant customer research to help you understand your customer’s needs. We have a team of Data Analysts, proficient in generating key customer insight from the data.
CRM Campaign Optimisation
CRM is a vital, but often overlooked aspect of customer loyalty. We can help you to maximise your customer contact, developing omnichannel comms that acquire, nurture and retain your customers
Business Case for Scenario Testing and Planning
Measuring the Return on Investment for loyalty can be difficult. We are experts in understanding all the costs involved with building and managing a loyalty program, and we will build a detailed 3+ year business case to enable you to test different scenarios and plan for growth.
The 3 C's
Consult
We are experts in all aspects of Loyalty, Data and CRM. We are leaders in developing Customer Engagement
We offer an end to end solution from full strategic program design through to project execution
We offer a flexible service model based on the needs of your business
We use our associate consultants to provide our clients with best in class expertise
Who are we?
Is this a page? or pop-up?
Community
The Loyalty People is the fastest growing global community of loyalty professionals. Our community is made up of people working in loyalty, CRM and customer engagement roles across all sectors. We are the largest group of loyalty experts in Europe.
We provide our community with the latest news, thought leadership, partner updates and expert opinion.
We provide our partners with opportunities to communicate, collborate and create market-leading content.
Coach
The Loyalty People offer coaching and training for all levels of loyalty and CRM
We work with our partner Loyalty and Reward Co to deliver face to face training across Europe. The Loyalty Masterclass is the most comprehensive and future forward loyalty training available.
The Loyalty People also offer bespoke loyalty training for our clients, built to meet the specific needs of their teams