Weekly Round Up 11.04.25

Written by Tom Peace

Discover how you can create a loyalty programme in 30 days in this Marigold webinar!

Join us on 29th April for a Webinar on the fundamentals of building an effective loyalty programmes

We’ve teamed up with Marigold to discuss how you can all build cost-effective loyalty programmes that drive customer engagement and revenue growth!

https://marigold.registration.goldcast.io/events/fce7079c-9571-490e-bbdc-8f827e3b870b?utm_campaign=MA_Global_2025_Q4_WBNR_TLP_Loyalty-Essentials&utm_source=paid-media&utm_medium=paid-media&utm_term=tlp&utm_content=webinar

In this webinar we will be discussing how brands of all sizes can develop modern and innovative strategy that creates an alignment of belief with today’s complicated customer.

We will be discussing the modern fundamentals of programme design that will help you to win with member needs, as we all continue to demand more from the brands we are loyal too.

Loyalty programmes aren’t just for big business. Every sector can design solutions that will demonstrate strong ROI, when designed with the right loyalty principles.

Whether you’re a QSR, restaurant, retailer, airline, hotel or a business, then this webinar is for YOU!
────────────────────────────────────────────────────────────────────

In this Monday Morning Insight, we are looking back at our recent eBook release called 'AI for Loyalty Deep-Dive: Generative AI'. This eBook is the first release in a four part series focussing on AI and the impact it has in customer engagement and loyalty.

This eBook explores the Generative AI features can be used in loyalty programmes and overall strategies to meet business goals.

Along with the complexity of Generative AI, there many been many discussions about using AI to sell or promote products. To seek a more transparent view from the community we want to ask you....

What AI practices should businesses avoid to maintain customer rapport?

Click on the link below to download our eBook and learn more about the advantages and risks of generative AI in loyalty!
────────────────────────────────────────────────────────────────────

Weekly LinkedIn Poll

What AI practices should businesses avoid to maintain customer rapport

• Failure to provide human support
• Intrusive personalisation
• Over-Automation
• Lack of transparency

Click on the link below to vote and share your thoughts

https://www.linkedin.com/feed/update/urn:li:activity:7314948332374687745/
──────────────────────────────────────────────────────────────────────

Read our MD's review on The Bonus Awards Loyalty Days events!


Below is a review of the Loyalty Days BENE and DACH events which happened last week! Our MD, Tom Peace attended both days and hosted a workshop for the DACH event.

Read what our MD had to say about The Bonus Awards great events.


BENE


This was the second one-day loyalty conference for the BENE region and really built on the success of last year with around 125 people from across the region in attendance. The organisers, Stampix, ran an excellent event with their partner The Bonus Awards.

The presentations were short, informative and fun. I learnt a lot from industry experts and leaders in retail, travel and fuel retail.

Two particular highlights for me were the Loyalty workshop hosted by Phil Shelper and the presentations from Allegro and Q8, talking about how far they have come, but crucially where loyalty is going next in their sectors.

What really struck me was the really open discussions and networking opportunities through this one-day event. If your in loyalty, CRM or customer engagement in the BENE region then this is a MUST DO for next year
──────────────────────────────────────────────────────────────────────

DACH


Held in the conference centre at Marriott Hotel Frankfurt Airport, this event was very well attended with around 200 people from across the DACH region. The brands in attendance were varied across a range of sectors. Airlines and retail were particularly well represented, and it was great to see so many brands participating in the discussions.

I particularly enjoyed the presentations from Wyndham Hotels, Miles and More and Payback, who all talked about the future of loyalty in their sectors. The sponsors were also well represented and provided really interesting discussions on how they can provide strong solutions for brands.

I especially enjoyed Comarch’s presentation about Sustainability for Loyalty – an emerging trend that many brands need to consider as members demand sustainable actions from the brands they are loyal too.

The Loyalty Days DACH also hosted the DACH awards, uniquely voted for by members, not industry judges. And what a great night this was! It was amazing to see so many brands getting awards and being recognised by actual member feedback.

Great event, highly recommend!

Find out more about The Bonus Awards and the Loyalty Days conferences here

https://thebonusawards.com/