Weekly Round-Up 25.04.25

Written by Tom Peace

On the 1st May, The Loyalty People are hosting the second in an ongoing series of quarterly webinars on the Future of Loyalty, with guest experts from around the world.

In this episode our MD, Tom Peace, is joined again by a stella team of intercontinental loyalty experts, Amanda Cromhout representing the African market and Jay Weinberg our US expert.

In this webinar we will be discussing the latest innovations in our particular markets and how this will effect us all as loyalty programme owners and technology providers

Don't miss this opportunity to hear from some world class experts sharing their experience and knowledge.

https://zoom.us/webinar/register/WN_Bziy6I_2Tsm56vujWBIFkQ#/registration
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On the 13th of May, Our MD, Tom Peace is hosting a panel discussion at the 2025 Loyalty Connect Global event in Dubai.

This panel will explore how strategic collaboration can invigorate loyalty performances, driving customer engagement and creating win-win scenarios for all parties involved.

You will hear insights on leveraging partnerships to improve multiple aspects of business performance, from customer satisfaction to operational efficiency.

Tom is joined by two other loyalty experts who will be sharing their insights about topic:


• Emily Ong – Customer & Loyalty Product Leader (Middle East) - Landmark Group

• Robert Hodson - Director of Managed Hotel Operations for Middle East and Africa - Wyndham Hotels and Resorts.


To explore the rest of agenda of this two day event, click on the link below to discover more and purchase your tickets!

https://loyaltyconnectglobal.com/attend/tickets/
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Competing on discounts alone is a losing strategy. Customers have more choices than ever, and they will move on if they are not genuinely engaged. True loyalty comes from meaningful connections, not just promotions.

Read Marigold’s blog post to explore the essential capabilities every loyalty marketer needs, including:


• Tiers and status recognition: Reward top customers with exclusive perks that keep them coming back.


• Gamification: Add excitement with achievements, leaderboards, and milestone rewards.


• Progressive profiling: Collect valuable data to create hyper-personalised experiences.


Click on the link below to read the blog and learn how you can increase your customer base

https://meetmarigold.com/blogs/capabilities-every-loyalty-marketer-should-know/?utm_campaign=MA_EMEA_2025_Q4_PDMD_TLP&utm_source=paid-media&utm_medium=email&utm_term=tlp&utm_content=email
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Join Odicci in London to explore real-world success stories, innovative strategies, and the impact of interactive experiences on loyalty and engagement!

The day will be filled with plenty of opportunities to network with industry leading companies such as Sephora, Ryman and OPI and gain exclusive insights from loyalty experts.

Seats are limited and 90% of tickets have already been sold—secure yours today

https://odicci.com/gameon25/?utm_source=tompeaceGAMEON&utm_medium=tompeaceGAMEON&utm_campaign=tompeaceGAMEON&utm_id=tompeaceGAMEON&utm_term=tompeaceGAMEON&utm_content=tompeaceGAMEON
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Weekly LinkedIn Poll

What makes gamified loyalty experiences stand out to you as a customer?


Personalisation
Instant rewards
Surprise & delight factor
Ease of participation

Click on the link below to vote and share your thoughts

https://www.linkedin.com/feed/update/urn:li:activity:7320366507543183360/