Weekly Round Up 21.03.25

Written by Tom Peace

Discover how we solved Krispy Kreme's customer journey issues with our consultancy services

We help companies align CRM and loyalty strategy with business goals! Here's how we solved Krispy Kreme's problem!

1. Krispy Kreme UK approached us to provide innovation and customer journey improvements for their UK based loyalty programme.

2. We enhanced their programme, advised on innovation, and analysed competitors. We also guided tech optimisation, gamification, promotions, and global expansion.

3. We offered fast member acquisition strategies, optimised performance, and streamlined operations to enhance the customer journey, boosting revenue and engagement.

Below is a testimonial from the Chief Revenue Officer Emma Colquhoun

“The Loyalty People have been great to work with. Our initial project was programme review and innovations, which really highlighted some great ways for us to take loyalty forward. They also provided a business modelling tool so we can test different scenarios. We retained them to help us answer some specific questions around technology, comms best practice and programme growth. Really helpful and knowledgeable team. Highly recommend!”

If your company needs assistance with CRM or loyalty consultancy click on the link below and book a meeting with our MD!

https://calendly.com/tom-theloyaltypeople/30min?month=2025-03
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In this week's Monday Morning we will be looking back at our partner eBook with Marigold called 'The Modern Blueprint'.

This eBook explored the importance of customer loyalty in every business sector with insights backed with Marigold's 2024 'Relationship Marketing Trends: Brand Rankings Report'.

In chapter 3, we discuss the focussed on how data collected from loyalty programmes can lead to business growth. By using data, loyalty programmes can be used to personalise the customer journey.

We also discussed the different types of data that are beneficial for loyalty programmes to build engagement! We now want to know what our community thinks about the most important types of data for loyalty programmes.

Let us know by voting in this weeks poll and download the eBook to learn more about the impact of loyalty programmes in recent years!

https://www.theloyaltypeople.global/books/the-modern-loyalty-blueprint

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Weekly LinkedIn Poll

What type of data is most important in driving value for loyalty programmes?

1. Zero Party Data

2. Behavioural Data

3. Transactional Data

4. Attitudinal Data

Click on the link below to vote and share your thoughts

https://www.linkedin.com/posts/the-loyalty-people_loyalty-loyaltyprogrammes-data-activity-7307352164509634560-8woy?utm_source=share&utm_medium=member_desktop&rcm=ACoAABybF7sBcg1PBWt5RxNt4bpzYqdWpRDrpm4

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