The Modern Loyalty Blueprint

This eBook explores how valuable customer loyalty has become for modern businesses in every sector. Research from Marigold's Brand Index Report reveals that 68% of consumers are willing to pay premium prices to purchase from brands they trust.

There will also be two loyalty experts, who will be providing their own insights on the impact of customer loyalty!

Amanda Cromhout, CEO and Founder of Truth

She is the Academic Director of Customer Academy, Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 at The International Loyalty Awards.

Simon Jeffs, Principle Marketing Strategist of Marigold

Simon is a CRM, loyalty, direct marketing, data and insight solutions specialist with significant strategic planning and execution skills covering customer acquisition and retention initiatives across a varied channel mix.

Our eBook will be split into different chapters consisting of case studies, infographics and insights from our loyalty experts. Below is a list of subject matters that will be in our eBook!

How Do Brands Create Growth from Customer Loyalty

Retail Media Networks

Exchanging Points with Loyalty Partnerships

The Four Pillars of Effective Loyalty Programmes

Converting Loyalty into Lifetime Value