Weekly Round Up 28.03.25
28th March 2025
Written by Tom Peace
Recent Articles
9th June 2022
Three Reasons Paid-For Subscriptions Win
June 2020
Emotion Promotion: The new rules of Loyalty for the post-COVID era
February 2020
Top 5 Reasons why your Loyalty Program is struggling
Discover the ROI of your loyalty programme with insights from Collinson's latest article
Loyalty can create real value, but are you measuring it correctly? In today’s competitive marketplace, tracking loyalty's true impact is crucial for securing continued investment and success. Without clear ROI, it’s tough to get the backing you need.
What Does Loyalty Mean for Your Company?
Loyalty programmes are designed to drive more spending, frequent transactions, and longer-term loyalty. But it’s not just about frequency or spend. Loyalty can also reduce costs (like using self-serve channels) or generate additional revenue (such as through data sharing).
To succeed, you must define what loyalty looks like for your organisation and measure it effectively. Surprisingly, 62% of companies can’t track incremental profit from their loyalty programmes.
https://www.collinsongroup.com/assets/profitability-angle-measuring-loyalty.pdf
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Enhance your CRM marketing skills with this new training course from Retention Coach
Our partner Retention Coach has released a new course called 'CRM Marketing Course 2.0' and The Loyalty People subscribers can receive a $30 discount using the code LOYALTYPEOPLE7498!
This course was delivered by Tom Burrell, who has worked in Retention and CRM for over 25 years. In late 2023 he launched his first CRM Marketing course, which was completed by over 1140 students.
He has just launched version 2 which is getting great reviews:
“A brilliant course, offering insights into a wide-ranging selection of topics."
"Love the case studies."
"The behavioural science module is the most engaging and useful one"
"It's excellent, packed with valuable insights and practical takeaways."
This course consists of 2 hours and 20 minutes of 11 on-demand video modules to help you power your CRM Marketing career in 2025.
Click on the link below to purchase the course!
https://www.retention.coach/offers/YFwJdLBa/checkout?coupon_code=LOYALTYPEOPLE7498
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Weekly LinkedIn Poll
Which one of the below questions is a key question to ask yourself to find out what matters in loyalty?
1. Can you track digital vs. physical loyalty card usage?
2. Can you track ROI from loyalty members?
Click on the link below to vote and share your thoughts
https://www.linkedin.com/feed/update/urn:li:activity:7309871552496304128/
