Creating a CRM Strategy with MKM Building Supplies

Written by Tom Peace

Today, The Loyalty People are excited to share a successful collaboration with MKM Building Supplies!


MKM approached us seeking a comprehensive review of their previous CRM strategy and technical capabilities. To address their CRM solution issues, we employed three of our consultancy services to develop a new CRM strategy, complete with a test-and-learn campaign design.


Every B2B business is different as we found from our work with MKM builders merchants in the UK. In this scenario the key element driving loyalty to the brand (other than price) was guaranteed delivery by 10am the next day. This ensured that no time was wasted on site and this drove a huge amount of loyalty to the brand.

Below, we share a quote from Tony, the Director of Marketing for MKM:

"The Loyalty People instantly became part of the team, brining their considerable knowledge and experience to help us understand the opportunities open to us through effective CRM and Loyalty, alongside practically driving the implementation of change. Clearly motivated to help their clients succeed with the experience to make that happen, a first-rate partner to have on board."

The Loyalty People aim to provide the best insights and loyalty news globally. We are also customer loyalty and CRM experts, with sector specialists located worldwide.

If you’re looking to build a new customer engagement strategy or improve your loyalty program then get in touch to find out how we can help on letstalk@theloyaltypeople.global

Click the link above to learn more about our consultancy services!