Weekly Round Up 13.12.24

Written by Tom Peace

On Thursday 5th December, we released a NEW eBook with our partner Marigold based on their insights in their 'Relationship Marketing Trends: Brand Rankings Report'!

Our new eBook, The Modern Loyalty Blueprint, explores the strengths of customer loyalty leading to sustainable growth while maintaining high retention rates and ultimately how to create long term value from your customers!

This week's LinkedIn poll we will be looking at one of the sections in the eBook discussing the emerging trend of paid loyalty programmes.

'What is the biggest advantage for opting into a paid loyalty programme solution?'

With the insights provided from Marigold and our loyalty experts, this eBook will be your guide into understanding how to create customer lifetime value, as well as understand the value of customer engagement through loyalty programmes!

Click on the link below to download!

https://www.theloyaltypeople.global/books/the-modern-loyalty-blueprint

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Discover the future of loyalty in Antavo's upcoming webinar!

On January 14 at 9 am EST / 2 pm GMT / 10 pm SGT, Antavo will host a live review of their new Global Customer Loyalty Report 2025. This year’s edition explores the transformative role of AI, gamification, and personalization in loyalty programs.

During this insightful session, you’ll hear from industry experts and learn about:

• The ways AI enhances loyalty and member engagement
• Key factors contributing to dissatisfaction with loyalty programs
• The rising popularity of family accounts and point pooling

This year’s report is backed by impressive data, including insights from over 230 million loyalty member actions, 2,600 CMOs and loyalty leaders, and 10,000 consumers globally.

Here’s a glimpse of the insights you can expect:

• 4 in 10 consumers are more likely to join a loyalty program with AI to maximize benefits, with Millennials at 53.0% and Gen Z at 55.1%, showing a strong embrace of AI-driven features.

• #1 most valuable aspect when choosing a loyalty solution: ease of program management.

• 31.4% of the marketing budget is now allocated to customer loyalty and CRM, the highest in four years, reflecting a strong commitment to retention and positive results in satisfaction and ROI.

We highly recommend you reserve your spot to see the report highlights first hand and get your copy of the report, even if you’re unable to attend live.

https://antavo.com/global-customer-loyalty-report-2025-webinar/?utm_campaign=2024+Week+48+%5BWebinar%5D+-+Global+Report+2025&utm_source=loyaltypeople&utm_medium=sponsorship