Weekly Round Up 17.04.25

Written by Tom Peace

On the 1st May, The Loyalty People are hosting the second in an ongoing series of quarterly webinars on the Future of Loyalty, with guest experts from around the world.

In this episode our MD, Tom Peace, is joined again by a stella team of intercontinental loyalty experts, Amanda Cromhout representing the African market and Jay Weinberg our US expert.

In this webinar we will be discussing the latest innovations in our particular markets and how this will effect us all as loyalty programme owners and technology providers

Don't miss this opportunity to hear from some world class experts sharing their experience and knowledge.

https://zoom.us/webinar/register/WN_Bziy6I_2Tsm56vujWBIFkQ#/registration

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Explore what drives profit in loyalty programmes in Collinson's new article

To thrive in tough times, businesses must prove how loyalty initiatives create incremental revenue and reduce costs. It’s not just about increasing engagement – it’s about proving the additional value your programme generates that wouldn’t have happened otherwise.

Collinson's research shows that nearly 75% of companies are leaving loyalty value on the table.

Simply put: If you can't measure it, you can't prove it. Without measuring incremental impact, it’s impossible to show the programme’s true value to senior stakeholders.

The good news? It's not too late to get started. Incrementality needs a mindset – and with the right tracking and methodologies, loyalty operators can demonstrate real value to senior stakeholders, ensuring continued investment in these programmes.

Want to find out how? Click on the link below to download the article!

https://www2.collinsongroup.com/l/843593/2025-04-08/qj8kjr

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Weekly LinkedIn Poll

How do you measure true incremental impact of a loyalty programme?

• Pre vs Post behaviour
• Control vs Test groups
• eComm tracking tools


Click on the link below to vote and share your thoughts

https://www.linkedin.com/feed/update/urn:li:activity:7317470325271658496/

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Book a FREE Customer Strategy audit. Only 10 spaces available!

In five years, The Loyalty People have achieved the fastest growing global loyalty community, and we want to offer you a FREE customer strategy audit to all our subscribers for helping us in this journey!

This FREE audit includes a review of your current programme against our proprietary 4 sector analysis tool, where we look at your programme’s customer Reward, Recognition, Engagement and Experience. You’ll also get an hour with our MD, Tom Peace, who delivered innovative customer strategy to many prestigious brands across the globe:

• Papa Johns
• Decathlon
• Krispy Kreme
• Mall of Qatar
• Christian Louboutin

We’d love to help you all but, we only have 10 spaces available and we are offering this as a first come first serve basis.

If you are interested in this offer, please use the link below to book a meeting with our MD, Tom Peace

https://calendly.com/tom-theloyaltypeople/30min