Weekly Update 7th July 2022
7th July 2022
Written by Tom Peace
What's going on in the world of loyalty marketing? Check out the latest 👇
Recent Articles
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
June 2020
Emotion promotion: the new rules of loyalty for the post-COVID era
🔎 Google announced the ability to promote loyalty benefits directly on Google Shopping Ads.
This new feature will have HUGE benefits to brands with loyalty programs, including eliminating a common point of abandonment when moving from Google to the brand website for loyalty benefits.
🍟 McDonald’s set to release a “reimagined” digital app aimed to drive Gen-Z loyalty.
Each day’s virtual events include a mix of “menu hacks” and food deals that invite McDonald’s app users to “build their own” Apple Pie McFlurry or McFlurry Sandwich.
🛒 American retailer Bed, Bath & Beyond launched a new loyalty program.
There are three ways members can participate in the new program — a free tier Welcome Rewards, Welcome Rewards+ ($29 per year) and Welcome Rewards credit card.
📲 Voyager Loyalty Program got upgraded with a focus on 'refer a friend'.
The update pushes members to spread the word to earn big. Allowing members to earn up to $100 VGX for each friend referred. There are no limits to the number of people members can refer.
Loyalty Innovations in Retail Banking
The Loyalty People have partnered with several experts in the financial service sector to bring you a free whitepaper on customer loyalty trends, use of data, partnership ecosystems, added value services and the latest technology solutions.
