Weekly Update 22nd September 2022

Written by Tom Peace

What's going on in the world of loyalty marketing? Check out the latest 👇

🪑 IKEA U.S to add new benefits to IKEA Family program.
Announced earlier this month, IKEA is set to introduce new benefits to its free loyalty program including 5% on eligible purchases in-store. Javier Quiñones, CEO and Chief Sustainability Officer at IKEA U.S said “by enhancing our IKEA Family benefits, we are able to show greater appreciation for our customers in a meaningful way with everyday discounts while inspiring them to live a better everyday life at home.”

🚢 Virgin Voyages to launch first-ever crowd-sourced rewards club at sea.
Set to launch in 2023, Virgin Voyages have turned to their customers for a steer on what perks they should be offering, how they can elevate their program and what they can do to make the '2023 club' the most irresistible at sea. Customers can share their ideas through the website where they are reminded "just like Richard says, no idea is ever too big".

☕️ Starbucks unveiled Starbucks Odyssey, a new experience powered by Web3.
The new Starbucks Odyssey experience will offer members the ability to earn and buy digital collectable stamps (NFTs) that will unlock access to new, immersive coffee experiences. As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners.

🛒 Retailer Walmart adds Walmart Rewards as a new benefit to Walmart+.
Walmart Rewards is a new and easy way for Walmart+ members to save more. After a few shopping trips or online orders, members will start to accumulate awards. Walmart Rewards comes at no additional cost to Walmart+ members and can be used in-store or online. Walmart+, however, is a paid loyalty program at $98 per year.


Introducing NeuCurrent!

A huge welcome to NeuCurrent, the latest partner at The Loyalty People!

NeuCurrent offers an omnichannel customer retention platform for mid-sized B2C companies. The SaaS platform detects negative trends in customer retention, recommends and implements relevant customer engagement strategies using omnichannel customer communications and product recommendations with the help of AI.

‘Engage, Convert, Repeat: Retain your customer, longer’.

The AI-driven and fully automated solution allows B2C companies to fully utilise the benefits of data-driven customer retention without incurring significant costs and with minimum expertise.

NeuCurrent platform automates all stages of data-driven marketing:
• Omni channel communication scenarios with customers
• ML-driven personalised product and content recommendations
• Data integration and management
• Analysis of customer journey and identification of negative trends in purchase patterns