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Weekly Round-Up 6th April 2023

6th April 2023

Written by Tom Peace


Weekly Round-Up 6th April 2023

6th April 2023

Written by Tom Peace

Introducing our New Partner

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

📢The Loyalty People are excited to announce Red Ant as our new partner

Red Ant's retail operating system RetailOS unifies the systems, content and insights your store associates need to provide exceptional customer experiences in-store and at home.

Its unified in-store platform connects your existing technology with innovative solutions designed to provide a frictionless shopping experience for customers while transforming operational performance, including:

🚀Clienteling- give every customer the VIP treatment, in-store or at home
🚀Assisted sales - convert more sales with full in-store access to product and customer details
🚀Omnichannel PoS - upgrade your PoS to be truly omnichannel and fit for purpose
🚀Actionable analytics - manage your business with real-time data and insights

Want to know more about Red Ant? Click on the link below and visit our partner Directory

This Week's Loyalty Podcast's


🎙️#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards

Celeste Williams is Head of Marketing for Vitality South Africa. Celeste shares generous performance statistics on how this leading programme changes behaviour of its members.

With over 40 million members worldwide in 40 countries, Vitality is a well known brand in the Healthcare industry.

Through this interview, we learn how innovation, gamification and a relentless focus on a shared value model reframes the term ‘loyalty’ and can prove engaged members live longer.

Discovery has a high performance culture which lives the Vitality way and this shines through in how Vitality rewards its engaged members so handsomely.

Click on the link below to listen


🎙️#361: Cathay Pacific’s Lifestyle & Wellness Innovations (Short Summary Show)

Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom highlights the lifestyle and wellness innovations of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring Paul Smitton, Former – Director of Customer – Lifestyle at Cathay Pacific Airways.

Paula explains Cathay’s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.

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