Weekly Round-Up 9th March 2023
9th March 2023
Written by Tom Peace
What's New in Loyalty
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Last Chance to Register for the Comarch Webinar!📢
The Loyalty People are excited to be working with our partner Comarch on their latest Webinar, which will take place on March 14th. The webinar is about making the most of your loyalty program and how to set yourself out from the competition. This webinar will feature a panel of experts featuring:
👉 Tom Peace, Managing Director at The Loyalty People
👉 Paula Thomas, founder & CEO of Let’s Talk Loyalty
👉 Leïla Poleszczuk, Loyalty Specialist at Comarch
👉 Michael Lausenmeyer, Managing Director at Boost Loyalty Solutions
👉 Bülent Candan, Co-founder at We Can Marketing
What you will learn during the session:
📝 What does the data tell us about the needs and preferences of today’s customers?
📝 Is digital really becoming the main focus on the market?
📝 The main differences between consumers from other regions
📝 What are customers’ favourite web shops and mobile apps?
📝 Following these trends, how can brands rethink their strategy?
Their will be an interactive Q&A session where we would love to hear your ideas on the matter.
Click on the link below to register for the Webinar
This Week's Loyalty Podcast📢
🎙️LET'S TALK LOYALTY🎙️
#350: Airline Loyalty Program Valuations with Evert de Boer
Today’s episode discusses the valuations, challenges, risks and opportunities of airline loyalty programs around the world.
Our guest is Evert de Boer, whose firm “On Point Loyalty” specializes in offering consulting, capital and insights to the airline loyalty industry. On Point Loyalty produces a report every 3 years detailing its estimates of the valuations of over 100 airline loyalty programs around the world.
Listen to this episodes to learn Evert’s insights on the reasons that airline loyalty programs in various markets have either increased in value (and quite dramatically in the case of Delta Skymiles) or in other markets, they have decreased in value.
Short Summary Show
🎙️LET'S TALK A LITTLE LOYALTY WITH TOM PEACE🎙️
#349: Are Subscription based programs the future for loyalty (Short Summary Show)
In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models. Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.
Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.
She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches.
Cocktails and Networking evening at our CLMP Training on 21st March📢
If you're planning to attend our CLMP training in Amsterdam on March 21st we have some great news. We will be hosting a cocktail and networking evening straight after the first day of training🍹
The Loyalty People and Loyalty Academy are working together to deliver the Certified Loyalty Marketing Professional™ (CLMP) training across continental Europe and the first workshop will take place in Amsterdam on March 21st - 23rd
In this course you will cover loyalty best practice, the latest sector trends, operational business success, innovative strategy design and how to build an effective and profitable programme.
🥇Gold Sponsor - Antavo
🥈Silver Sponsor - Sparta Loyalty
🥉Bronze Sponsor - Snipp