Weekly Round-Up - 23rd March 2023

Written by Tom Peace

📢Learn more about Salesforce Web3 and how it helps companies build a sustainable customer base.

To help its clients create NFT loyalty programmes, Salesforce has unveiled Salesforce Web3. The new NFT management platform was introduced by the supplier of customer relationship management software on March 15th.

With Salesforce Web3, which is currently in limited release, businesses can engage with their customers in entirely new ways by integrating Customer 360 data with Web3 data to obtain a comprehensive understanding of how customers engage with their brand across both established and emerging digital environments.

According to Salesforce, it started evaluating Web3 technologies last year and completed 275,000 transactions successfully while it was still in its experimental stage. Some businesses, including the whiskey producer Crown Royal, the toy distributor Mattel, and the fashion manufacturer Scotch and Soda, tested Salesforce's technology using their own Web3 technologies.

The Loyalty People is excited about the capabilities of Web3 and how companies can utilise NFT’s into making engaging loyalty programs and how different the approach is to more traditional loyalty programs.

Click on the link below to read the original blog from Salesforce

https://www.salesforce.com/news/stories/web-3-insights/


This Week's Loyalty Podcast's

🎙️LET'S TALK LOYALTY🎙️

#356: Global Loyalty Insights with Comarch's Wojciech Kempny

Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty!

With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets.

Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023.

We also talk about card-linked loyalty and other innovative propositions that Comarch clients have built in other markets.

This episode is sponsored by Comarch.

https://www.theloyaltypeople.global/loyaltypodcasts/356globalloyaltyinsightswithcomarch'swojciechkempny?utm_campaign=5c57e080-14ee-48d6-94de-ff8c0bf853a9&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2



🎙️LET'S TALK A LITTLE LOYALTY WITH TOM PEACE🎙️

#355: Points for Good - A Programme Enabling Points Exchange For Charitable Donations

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.

Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.

With a flexible platform that allows brands to customize the points structure and the charities offered, Points for Good is a great choice for loyalty managers with proven experience that satisfies an emotional loyalty connection with customers.

https://www.theloyaltypeople.global/loyaltypodcasts/355pointsforgoodaprogrammeenablingpointsexchangeforcharitabledonations?utm_campaign=5c57e080-14ee-48d6-94de-ff8c0bf853a9&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2