The Gift Club is hosting their annual The Big Handshake on the 16th May

Written by Tom Peace

This event is a must-attend for anybody involved in loyalty and customer engagement. For a full day of networking and insight, join experts from Decathlon, Carrefour, The Fragrance Shop, Harrods, Zalando, Levi's, Paul Smith, Dufry, Currys, The Post Office, Aldi, Weber Stephen, Rakuten, and more.

The Gift Club is known for its unique approach to events, and this will be no exception. The Big Handshake is all about learning, discussing, and interacting with your colleagues in your industry. You'll have plenty of networking opportunities, as well as enlightening panel sessions and engaging workshops with major industry professionals.

Our very own Tom Peace will be running a workshop on the challenge of engaging Gen Z's with loyalty programs. Tom will be looking at how Gen Z's behave in loyalty programs and what they want from their favourite brands. He'll be discussing best practice and how loyalty strategy needs to evolve to capture these customers.

Did you know:

🎯Gen Z's participate less in loyalty than the rest of us, but when they do they engage better and advocate more

🎯Certain countries like Slovakia and Finland actually have VERY strong engagement from Gen Z's

🎯Gen Z's tend to have a strong emotional connection with loyalty programs but don't feel strongly that all brands should use them


Want to learn more - sign up to Tom's workshop once you've registered for the event.


Other workshops at the event include:

👉April Cox, Catalina UK - Driving profitable engagement through e-comm
👉Lisa De Vreede, Alphacomm - Boosting business profit through payment methods
👉Jay Atkinson, TDS Giftcards - Securing leadership endorsement
👉Denis Huré, Reward the World - Why innovation is critical to reward strategy

Visit The Big Handshake website for full details on the panellists, moderators, partners and sponsors.


The discounted price ENDS on the 30th April, and there are only 10 places left so grab your ticket(s) today!

https://www.eventbrite.co.uk/e/the-big-handshake-by-the-gift-club-tickets-473224576447?aff=TheLoyaltyPeople