Secure Your Copy of the Global Customer Loyalty Report 2024
25th January 2024
Written by Tom Peace
9th June 2022
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We're excited to announce the release of the Global Customer Loyalty Report 2024. Continuing the momentum from last year, this year's report raises the standards even further.
To prepare the 2024 report, Antavo’s research team interviewed even more professionals, analysed over 30 million loyalty member actions, and surveyed more than 600 loyalty executives on hot topics like micro-targeting, the importance of diversified reward options, and premium loyalty programs.
Here are some highlights from the 2024 report:
9 out of 10 companies with an existing program plan to revamp it in the next three years. Last year it was 8 out of 10.
2x as many companies want to increase their investment in retention vs acquisition.
4.3x higher annual spend was identified among members who redeem personalized rewards.
Make sure to get your copy of this industry-leading report and stay ahead with your loyalty marketing strategy.