New Fashion Whitepaper Release with our Partner Comarch

Written by Tom Peace

The Loyalty People are working with our partner Comarch to deliver a series of 6 sector whitepapers that provide invaluable insight into specific challenges and solutions to drive customer engagement and profitable growth.

Our second whitepaper on Fashion, will be hosted by Louise Hutchins. In this whitepaper Louise talks on how a value-based strategy must be used in contrast to traditional methods in order to increase customer loyalty in the fashion retail industry.

Louise Hutchins is an expert in end to end customer experience with a career spanning In Store CX, Contact Centers, Product, Loyalty, and CRM. Louise has specialised on customer facing strategies for the last 18 years.

She has utilised that knowledge while working with well-known brands at M&S, including Tapestry, Puig, Benefit, and LK Bennett, in the loyalty consultancy sector.

Click on the link below to download the Fashion report.

https://www.comarch.com/trade-and-services/loyalty-marketing/resources/fashion-report-2023/#download


Our first whitepaper on Retail Loyalty, was hosted by Nick Chambers. Nick has spent the last 15+ years working on customer loyalty assignments with top international brands such as: Shell, Just Eat, Nectar, Argos and Homebase.

Click on the link below to download the first Whitepaper on Retail Loyalty.

https://www.comarch.com/trade-and-services/loyalty-marketing/resources/retail-report-highlight/


The four remaining whitepapers will be investigating loyalty in the following sectors: Hospitality, Airline, Fuel Retail and Luxury.

Each report will be led by one of The Loyalty People's Associate Consultants, who will be providing valuable insight based of their extensive sector experience.