Monday Morning Insight: How AR and VR are Transforming the Customer Experience?
14th August, 2023
Written by Tom Peace
This week we will be discussing how AR and VR has been implemented into the customer journey and how it has transformed the consumer experience in recent years. We will be asking our community "How AR and VR can be successfully implemented into Loyalty Programs?" Please read the full insight below and follow the link to share your thoughts
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The importance of the customer experience to organisations has increased in the current, competitive marketplace. Transformative technologies like augmented reality (AR) and virtual reality (VR) are being employed to satisfy the customers' changing expectations.
Through smartphones, tablets, and AR glasses, users can experience a mixed reality thanks to AR technology, which incorporates digital aspects into actual situations. With features like interactive product visualizers and virtual trying-on experiences for apparel, this technology enables users to interact with products and information in an immersive way.
On the other hand, virtual reality (VR) immerses users in virtual settings through the use of VR headsets. With the use of this technology, people can enter computer-generated simulations and have experiences that are simulations of the actual world. Virtual reality technology is used in a variety of fields, including gaming, business training, virtual tours, and storytelling.
Customer experiences are changing as a result of AR and VR in many different industries. By placing digital elements over the actual world and building realistic virtual settings, they provide a higher level of realism in client interactions. Additionally, these technologies allow for interactive product visualisation, which helps customers make wise purchases.
AR and VR also offer brands the opportunity to interact with the customer outside of the purchase cycle through gamification. This creates additional engagements and data capture, which can be invaluable to low frequency sectors.
However, can AR or VR be implemented into loyalty programs to increase customer retention? Its great to see how customer experience has evolved over the last 10 years but how can this new technology benefit loyalty programs for businesses.