Keep Their Loyalty Past Valentine's Day

Written by Tom Peace

1. Seal the deal

Retarget customers who've browsed your website, engaged with your content or visited your social media pages.

These customers are already interested. So offer subscription points, free goodies or discounts to get them to convert.

2. Don't ghost them

Those customers who've signed up to your mailing list, subscribed to your newsletter and followed you on social...

Make sure to keep them engaged.

They signed up for a reason and they want to hear from you. Use your data to offer unforgettable personalised and relevant rewards.

3. Make it long-term

Valentine’s Day has passed but you need to keep things fresh and exciting to retain interest long term.

Now's the time to really leverage your loyalty program to convince new faces it's worth sticking around. Think long-term incentives.