It’s time to foster real connections with customers

Written by Tom Peace

Finding new ways to surprise & delight customers is always high on the agenda for loyalty marketers.

Yet, in a world where it’s getting harder and harder to engage customers in meaningful ways, emotional connections are not easy to come by.

Luckily, we are all hard-wired to appreciate small unexpected gifts, say on one’s Birthday or as a Christmas gift. This can move mountains for your customer relationships, and that’s where Stampix comes “in the picture”. 📸

Stampix helps brands open the floodgates to emotional loyalty, with a simple yet effective reward: personal photos, printed & delivered as a gift from your brand.

The benefits?
1. Personalised & co-created: customers will spend 5-10 minutes selecting their very own favourite photos in a branded microsite. When the prints arrive in the letterbox, these are priceless memories with a high emotional attachment.

2. Long-term impact: nobody throws away their printed photos. Having your compelling brand message on each of them will drive positive brand associations for ages, if not decades.

3. Affordable = scalable: unlike tickets to an event or a box of chocolates, photo rewards have a high perceived value vs. cost and can be purchased at volume prices.

Stampix works with brands like Budweiser, EDF, Cadbury, Disneyland Paris, Orange, Colgate and many others. Having delivered almost 10 million photos across the globe, their clients measure +70% engagement rates, 28% increase in retention & NPS and up to 92% of customers opting-in for the brand’s newsletter (1st party data).

Keep an eye out for another Stampix announcement next Tuesday. Together with them, we are working on a big surprise for our community. 🎁🗓️

https://business.stampix.com/?utm_source=email&utm_medium=referral&utm_campaign=the_loyalty_people