Analysing Gen Z behaviour with Loyalty Programs
31st January 2024
Written by Tom Peace
9th June 2022
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In this episode, our MD is joined by Jaimi Farrey, Senior Loyalty and Personalisation Manager for Grill'd.
They both analyse how Gen Z's preferences for loyalty programs differ from those of previous generations. They further discuss how we're all becoming more like Gen Z in terms of instant gratification, belief alignment, and communication channels.
Finally, they offer a few suggestions on what brands should do to embrace this transition.
Share your thoughts and opinions by clicking on the link below and watching this weeks episode!