Weekly Round-Up 28/9/23
28th September 2023
Written by Tom Peace
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
The Marigold webinar starts in a couple of hours ..... but its not too late to register!.
At 1pm BST today, you are invited to register for a webinar hosted by The Loyalty People and Marigold in which we will discuss the future of loyalty strategy and touch on many major and significant developing themes such as:
🚀 Personalisation and Community
🚀 Experiential Design
🚀 Sustainability and ESG Considerations
The significance of these subjects continues to increase as you develop your customer strategy.
👉 Nicki Helfet, Loyalty Consultant, 30 Under 40 Loyalty Royalty
👉 Tom Peace, Managing Director of The Loyalty People
👉 John Tsaousidis, Principle Enterprise Strategist at Marigold
Click on the link below to register and join the debate before its too late!
1 DAY remaining to take part in Antavo's survey
Antavo Enterprise Loyalty Cloud is preparing for next year’s trailblazing project: the Global Customer Loyalty Report 2024. We’re inviting you to be a part of their research.
Their previous report was a great success, with over 6,000 downloads in just six months.
Their survey is focussing on these topics:
🚀 Premium reward programs
🚀 New ways to better engage with customers
Click on the link below to take part in the survey and secure your complimentary copy of the 2024 report, slated for a release in January.
Share your thoughts in our latest LinkedIn poll
For our Monday Morning Insight, we discussed "Which movie franchise are you most loyal to?". In the movie business there is a recent trend in the amount of films and shows that are being released from popular franchises such as Marvel and Star Wars. With some much more to catch up on, does this ruin your opinion on your favourite franchise?
Our latest LinkedIn poll is still up and running and we would like you to share your thoughts on this topic before it ends.
Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.
This Week's Loyalty Podcast
Let's Talk a Little Loyalty
#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards
Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.
Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.
Click on the link below to listen now!