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Weekly Round-Up 24/8/23

24th August, 2023

Written by Tom Peace


Weekly Round-Up 24/8/23

24th August, 2023

Written by Tom Peace

Weekly Round Up

Recent Articles


9th June 2022

Three Reasons Paid-For Subscriptions Win


June 2020

Emotion Promotion: The new rules of Loyalty for the post-COVID era


February 2020

Top 5 Reasons why your Loyalty Program is struggling

Reminder to read about the brand NEW Innovation from Pointspay, part of the Loylogic Group

We wanted to share some really interesting news from our partner Pointspay, who are innovating across loyalty payment platforms and have recently announced a brand new partnership with Air France KLM Group.

The new platform, called Flying Blue+, will initially be launched in France and the Netherlands, allowing members to earn and spend Flying Blue Miles when shopping online.

Flying Blue members can earn and spend miles across a range of merchants within the Flying Blue+ ecosystem and will have the option of paying with a combination of miles and card payment using Pointspay’s patented points-plus-cash slider.

Dominic Hofer, Founder and CEO of Loylogic Group, said:

“We are absolutely delighted to be working with Flying Blue on the development of this world-first initiative. Our market-leading Pointspay platform, Flying Blue+ will revolutionise the loyalty experience for Flying Blue Members, making the earning and spending of miles instant, intuitive, and completely seamless.”

“Pointspay is proven to drive daily engagement and interaction with members of global loyalty programs in the travel as well as the banking verticals. We firmly believe that with our patented technology we can help evolve loyalty and payments for customers and businesses, with our sights firmly set on a global rollout.”

Benjamin Lipsey, Senior Vice President of Air France and KLM’s Flying Blue program, added:

“Flying Blue+ gives our members the opportunity to easily earn and spend their Miles at online merchants. The customer journey is smooth since members can do their shopping directly with the participating merchants and secure a seamless payment experience. We truly believe this will offer our members more value for their Flying Blue Miles and keep them engaged in their daily lives.”

Click below to read the full article

Share your thoughts in our latest LinkedIn poll

For our Monday Morning Insight, we discussed "How Should Companies Implement More Sustainability Practices in Current Loyalty Programs?" We also complied a list to show our community some examples of some popular green loyalty programs

Our latest Linkedin poll is still up and running and we would like you to share your thoughts on this topic before it ends.

Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.

The Big Handshake Update

Meet our Lead Sponsor for Day 2

We are excited to announce Marigold as our Lead Sponsor of The Big Handshake Loyalty event in October. Marigold is the brand new powerhouse in the loyalty industry, by the people who brought you Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture

Marigold provide the technology and knowledge you need to create the connections that grow your business, from client acquisition to engagement to loyalty, because their solutions are made specifically for your size, industry, and maturity. Additionally, you can maximise ROI at every stage of the process thanks to a team of strategists that offer insights on what's working, what isn't, and what is changing in your sector.
Check out the exciting agenda for Day 2 by visiting The Big Handshake website. We will deliver interactive workshops and live debates from the brightest NEW minds in the loyalty sector.

Click on the link below to buy your tickets!

This Week's Loyalty Podcast

Let's Talk Loyalty

#422: Understanding Loyalty in Europe - Getting to know VeryMe Rewards from Vodafone

This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell.

Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry

Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next!

Hosted by Charlie Hills.

Let's Talk a Little Loyalty

#421: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.

David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.

Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!

Listen Now

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