Weekly Round-Up 03/08/23

Written by Tom Peace

New Luxury Loyalty eBook in Conjunction with Comarch

The Loyalty People are working with our partner Comarch to deliver a series of 6 sector eBooks that provide invaluable insight into specific challenges and solutions to drive customer engagement and profitable growth.

Our sixth and last eBook in this series is about the customer loyalty in the Luxury sector, written by The Loyalty People's MD, Tom Peace.

Tom has contributed to a number of luxury-related campaigns, such as the design of programmes for Cadogan Estates, Puig, and Tapestry.

This eBook discusses the significance of customer service in the luxury industry, as well as how a consumer's opinion of a premium brand may promote a lifelong commitment. Traditional kinds of customer strategy, on the other hand, are equally, if not more, crucial when your membership base consists of high net-worth individuals.

Comarch have also contributed to the report through Eliza Gryczka, a dedicated Product Manager, specializing in Loyalty Marketing solutions. Eliza's primary responsibility is to maximize the value of loyalty products by introducing engaging functionalities that enhance customer engagement, which is perfectly aligned with the Luxury sector.

Click on the link below to download Luxury Loyalty Report

https://www.comarch.com/trade-and-services/loyalty-marketing/resources/luxury-sector-report-2023/?utm_source=The+Loyalty+People&utm_medium=newsletter&utm_campaign=luxury+report


Share your thoughts in our latest LinkedIn poll

For our Monday Morning Insight, we discussed "Are loyalty programs doing enough to battle climate change?" You can click here to read the full insight

https://www.theloyaltypeople.global/weekly-emails/linkedin-poll---are-companies-doing-enough-to-battle-climate-change%3F-

Our latest Linkedin poll is still up and running and we would like you to share your thoughts on this topic before it ends.

Click on the link below to visit our LinkedIn page and have your thoughts shared with the rest of the community.

https://www.linkedin.com/feed/update/urn:li:activity:7091696122989010944/


This Week's Loyalty Podcast

Let's Talk a Little Loyalty

#412: Building Your Program's Profitability - Loyalty's Hidden Potential

Tune in and catch Tom’s brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and Angus Frazer , co-founders of Sonder Media.

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and Tom will summarise the key insight from Jonathan and Angus who share their expertise on Loyalty’s high margin potential.

The original podcast shows the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase returns from their loyalty program investment.

Listen to Tom summarise the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand, as well as with advertising partners.

Hosted by Tom Peace.

https://www.theloyaltypeople.global/loyaltypodcasts/412buildingyourprogramsprofitabilityloyalty'shiddenpotential?utm_campaign=c0ad0243-3242-4f63-bca1-2b39ff400b55&utm_source=so&utm_medium=mail&cid=019f9e6a-a1af-4d44-a3e8-197de8c650a2


Stay Alert for Weekly Updates of 'The Big Handshake - Loyalty'

Only 11 weeks left until our brand-new loyalty event in Amsterdam this October. The event will provide stimulating workshops, chances for networking, keynote speaker sessions, and lively discussions on the most recent developments in loyalty. We have already put together an amazing panel of speakers, including some of the brightest minds in loyalty to share their thoughts on the latest innovations in the sector.

So stay alert every TUESDAY for your Weekly update in the run up to the conference.

Join brands such as Nike, IKEA, Carrefour, PVH Corp, Nando's UK & IRE, AS Watson, Asda, Jumbo Supermarkten, Alshaya Group, First Direct, Direct Line and many more...

The tickets are now discounted, so now is the best time to buy one! Click on the link below to purchase your ticket before the price increases!

Register Your Place

https://www.eventbrite.co.uk/e/the-big-handshake-loyalty-tickets-630747281097?aff=LoyaltyPeopleBrands