The 2nd edition of Loyalty Programs: The Complete Guide is now available to purchase
3rd October, 2023
Written by Tom Peace
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The Loyalty People would like to congratulate Philip Shelper for the launch of the much-anticipated 2nd Edition of “Loyalty Programs: The Complete Guide”.
Loyalty Programs: The Complete Guide (Edition 2) solidifies its position as the industry bible in a time when maintaining a loyal client base is the key to success and the digital landscape is constantly changing.
To provide a fully comprehensive understanding of all facets of loyalty programmes, it blends a wide range of academic research, loyalty psychology, and industry expertise.
But what is the new about the 2nd edition?
👉 Loyalty & Reward Co’s Essential Eight™: A ground breaking set of principles for loyalty program design and optimisation published for the first time beyond clients of Loyalty & Reward Co.
👉 Case Studies: Navigate through an expanded library of over 170 updated and new case studies that breathe life into the foundational theories of the book.
👉 Foreword by Professor Thomas O’Toole: Insights from the renowned academician of Kellogg School of Management, Northwestern University.
💡 Don't get left behind in the evolving world of loyalty. Arm yourself with knowledge, insights, and the best practices to stay ahead of the curve.
The book is now available to buy on your local Amazon domain, just type 'Loyalty Programs: The Complete Guide 2nd Edition' to find the copy!