Marketing Myths & The Facts

Written by Tom Peace

1. Myth: Followers Matter

Fact: Only alongside engagement, conversion and reach figures.

Change your goal from sign-ups to conversions. Imagine rather than doubling the members of your loyalty scheme you doubled the engagement and redemption figures of your current members? You'd soon be seeing a larger benefit at a lower cost.

2. Myth: You need a loyalty programme for customers to keep coming back

Fact: there are many ways to foster loyalty outside a formal scheme.

Exceptional customer service, additional value, competitive pricing, unique product offerings, convenience and brand affinity keep customers coming back again and again. Big name brands that fill a niche don't need loyalty cards to gain loyal fans.

3. Myth: Loyalty is only for customers

Fact: Staff and stakeholder loyalty is just as important if not more.

Internal programmes such as training, discounts and wellbeing initiatives give your internal teams the motivation to emotionally buy-into the brand, be more passionate about the products and service, become brand ambassadors and ultimately sell more!