Discover the true meaning of emotional loyalty through Marigold's eBook
5th February 2024
Written by Tom Peace
9th June 2022
Three Reasons Paid-For Subscriptions Win
Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
This week's Marigold-sponsored Insight and Poll includes a great overview of the
"A New Kind of Loyalty" report.
This Marigold eBook investigates how to increase sales growth and foster emotional loyalty. This week, we'll be looking more closely at the section on "What is Emotional Loyalty?".
Genuine loyalty extends beyond reward cards and point schemes. It's true that these strategies help to strengthen the bond between companies and consumers. But true loyalty is a result, a desired state.
You can only succeed by getting to know your clients well and carefully developing each and every one of your relationships.
For marketers, creating an emotional bond with consumers is the ultimate goal since it creates enduring relationships that keep consumers interested and coming back again and time again. However, to generate engagement at every touchpoint, reaching this degree of intimacy necessitates a sophisticated and well-planned coordination of actions and behaviours between the brand and the consumer.....
Want to learn more about how a business can create true emotional loyalty? Click on the link below to download Marigold's report!