Building Trust and Loyalty with your Customers
8th May 2023
Written by Annex Cloud
New Annex Cloud Podcast
9th June 2022
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Boston Consulting Group reports that retailers consistently see 25% increases in revenue when harnessing advanced personalization capabilities. But consumers and brands seem to have different definitions of personalization. And while customers’ expectations have changed dramatically, your ability to deliver what they expect has become ever more challenging in the face of digital transformation. An RIS News article details how traditional brick and mortar retailers relied on store managers to know their customers and make them feel special. If you’re a Cheers fan, we’ll call that ‘the Norm effect’.
Delivering personalized experiences today across digital channels, in-store and more takes a village. And loyalty enables that village with the consistent, accurate, in-depth zero-party data it requires to adapt and evolve customer relationships—creating personal, individualized experiences, communications, and promotions at scale.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to Build Trust & Loyalty With Your Customers featuring stratLX Founder Andréanne Rondeau. Andréanne has been in the loyalty space for more than 20 years.
Tune in to learn:
🎯 How to expand your definition of personalization
🎯 Practical tips for collecting the right customer data
🎯How successful brands like Sephora and Neiman Marcus are nailing personalisation
Click on the link below to listen and learn.