TLP Signals Newsletter | Rezolve AI acquires Reward for $230m

Here are the most meaningful signals from the past seven days, focused on structural shifts across loyalty, CX, CRM and payments.

🇺🇸 Rezolve AI acquires Reward for $230m

Rezolve AI has agreed to acquire card-linked loyalty platform Reward in a $230m deal, bringing cashback and loyalty mechanics deeper into its AI-driven commerce stack.

Why this matters
AI commerce and payment-linked loyalty are converging fast — loyalty is becoming native infrastructure inside financial systems rather than a standalone programme.

Source:
FinTech Futures
https://www.fintechfutures.com/m-a/rezolve-ai-buys-reward-for-230m



🇦🇪 Liv (Emirates NBD) & Union Coop launch Mastercard cashback cards

Liv and Union Coop have introduced co-branded Mastercard cards offering up to 10% cashback, integrated directly with Tamayaz loyalty rewards across everyday categories.

Why this matters
Banks, retailers and schemes are co-owning the customer relationship — everyday spend is being engineered into loyalty behaviour.

Source:
MENA Fintech
https://mena-fintech.org/news/liv-and-union-coop-enter-strategic-partnership-to-offer-more-value-and-rewards-to-uae-consumers-in-collaboration-with-mastercard



🇬🇧 Morrisons revamps More Card with personalised physical coupons

Morrisons is blending digital loyalty data with physical coupon issuance, printing personalised offers at tills and via mail to drive grocery frequency.

Why this matters
Personalisation doesn’t have to be purely digital — tangible retail mechanics still move behaviour at scale.

Source:
The Sun (UK Retail Coverage)
https://www.thesun.co.uk/money/38200472/morrisons-loyalty-scheme-shake-up-shoppers-delighted



🇧🇷 Brazil loyalty increasingly embedded into fintech platforms

Brazil’s loyalty ecosystem is shifting as fintech platforms integrate rewards into everyday banking and payment journeys.

Why this matters
When loyalty sits inside financial apps, engagement becomes habitual and switching costs rise.

Source:
Yahoo Finance (Brazil Loyalty Report)
https://sg.finance.yahoo.com/news/brazil-loyalty-business-report-2026-111900964.html



🌎 Latin America loyalty growth driven by payment-linked engagement

Across Latin America, the strongest growth is coming from programmes tied directly to transactional payments rather than aspirational reward catalogues.

Why this matters
Utility is outperforming aspiration — payment-linked loyalty drives consistent repeat behaviour.

Source:
GlobeNewswire
https://www.globenewswire.com/news-release/2026/02/10/3235182/28124/en/Latin-America-Consumer-Loyalty-Business-Report-2026-A-8-7-Billion-Market-by-2030-Mercado-Libre-iFood-Clube-and-FEMSA-Spin-Premia-Lead-as-Adjacency-Players-Raise-Competitive-Pressur.html



🇬🇧 UK loyalty growth tied to payment integration

The UK loyalty market continues evolving toward transactional, payment-adjacent activation rather than standalone points schemes.

Why this matters
The closer loyalty moves to checkout, the more measurable and commercially accountable it becomes.

Source:
Yahoo Finance UK
https://uk.finance.yahoo.com/news/united-kingdom-loyalty-business-report-111300221.html



🌍 Africa loyalty growth fuelled by mobile money ecosystems

In multiple African markets, loyalty expansion is accelerating alongside mobile money platforms where payments and rewards overlap naturally.

Why this matters
In mobile-first economies, loyalty can be built directly on top of payment rails — simplifying infrastructure and accelerating scale.

Source:
Yahoo Finance (Africa Loyalty Market Databook)
https://sg.finance.yahoo.com/news/africa-loyalty-market-databook-report-104400542.html



🌎 Embedded payments now offered by 90% of fintechs

New data suggests embedded payments are now widely offered across fintech providers, becoming baseline capability.

Why this matters
When embedded payments become standard, competitive advantage shifts to engagement and rewards layers.

Source:
PYMNTS
https://www.pymnts.com/news/b2b-payments/2026/90-of-fintechs-offer-embedded-payments-as-competition-intensifies



🌍 Loyalty & CRM now take the biggest share of marketing budgets

Recent research shows marketers are allocating more than half of total budgets to loyalty and CRM initiatives.

Why this matters
Retention economics are central again — but increased investment raises the pressure to prove measurable impact.

Source:
Antavo Global Customer Loyalty Report
https://www.businesswire.com/news/home/20260203264831/en/Antavo-Global-Customer-Loyalty-Report-2026-Marketers-Are-Spending-More-Than-Half-of-Total-Budgets-on-Loyalty



🌍 CRM-integrated loyalty positioned as an AI re-engagement engine

Industry analysis highlights how tighter CRM and loyalty integration, powered by AI, can proactively identify and re-engage inactive customers.

Why this matters
The stack is collapsing — CRM, loyalty and AI activation are becoming one operational system.

Source:
CRM Buyer
https://www.crmbuyer.com/story/crm-integrated-loyalty-closes-the-inactivity-gap-with-ai-177598.html



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