Partner update from our friends at Swapi

Since the Performance Marketing Awards’ first ceremony back in 2007, the ‘PMAs’ as they are now more commonly known, have always been a prestigious and well-respected awards ceremony supporting the very best in affiliate marketing.

This year, the ceremony held at the Grosvenor House Hotel, was Swapi’s inaugural appearance as a recognised publisher and in no uncertain terms, it couldn’t have gone much better.

Introduced this year, ‘Best Innovation’ is an award accolading innovation in the form of a new technology, creative strategy, or campaign in the performance marketing space. Not only were judges looking at ROI, but they also considered the potential for change and innovation in the long-term, so it was incredible for Swapi to have won such an amazing award.

CEO Pete Howroyd, Head of Growth Carolina Paradas and CFO Abby Haran were very proud to collect the award on the big stage, recognising Swapi’s amazing work within the loyalty and affiliate marketing sector since the app's launch in December 2021.