This Week's Loyalty Podcast
After the amazing success of the first event, The Loyalty People is proud to be partnering with The Gift Club on the next Big Handshake event this coming May And at this years...
11th January 2023
Join us for another episode of Let's Talk Loyalty! This week's episode is hosted by guest host, Amanda Cromhout.
Dr. Melanie van Rooy is Head of Marketing at Clicks, South Africa’s leading pharmaceutical retailer. Its loyalty programme is Clicks ClubCard and is the oldest retail loyalty programme in South Africa. Not only is it 27 years old, but Clicks ClubCard is for the 4th time, the most used loyalty programme by South Africans, according to the Truth & BrandMapp annual Loyalty Whitepaper.
In today’s episode of Let’s Talk Loyalty, Dr. Melanie talks through Clicks ClubCard’s heritage and how it remains relevant with a focus on simplicity, value, and convenience.
The loyalty KPIs are impressive versus global standards. This is a solid case study of a loyalty programme delivered exceptionally well and is remaining relevant over the test of time.
https://www.theloyaltypeople.global/loyaltypodcasts/326southafricaclicksclubcard?utm_campaign=ab110cb5-8eae-4dc1-9d1b-73f697a34425&utm_source=so&utm_medium=mail&cid=f8154ddf-50b9-4b03-be0a-326ae7d7b601