Post Covid Loyalty: How Has It Changed?

We’ve uncovered five stats from recent surveys that suggest a shift to a new way of loyalty is needed. Check them out! 👇

1️⃣
45% said their brand preferences had shifted during the pandemic, with 62% of them expecting the change to be permanent.

2️⃣
93% of buyers say COVID has changed their behaviour toward shopping. They’re primarily buying online as much as possible.

3️⃣
49% of consumers made a purchase specifically with the intention of supporting local small businesses during the crisis.

4️⃣
88% of customers expect companies to accelerate digital initiatives due to COVID-19.

5️⃣
69% of customers say companies should offer new ways to get products and services.