New Podcast - #272: Award-Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.
Live event: Come together with industry experts to discuss top-of-mind loyalty and engagement topics at The Big Handshake! Panel session one: Employee Engagement Influences...
7th September 2022
We’re back with another episode of Let’s Talk Loyalty, hosted by Paula Thomas! This week Paula is joined by Pieter Twine is the General Manager of the "MySchool MyVillage MyPlanet" loyalty programme, based in South Africa.
It is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.
Pieter himself is a judge at the International Loyalty Awards and has worked on the MySchool programme from the early years until now, as it celebrates its 25th anniversary.
It is a multi-partner programme but with a difference in that rewards only go to educational, charity, environmental, or animal beneficiaries, not the members themselves. Over USD 56 million is given to such causes triggering both emotional and transactional loyalty results for the merchant partners invested in the programme.
www.theloyaltypeople.global/podcast