Latest Podcast: Celebrating the Freddie Awards
But other brands are still making BIG mistakes in the journey; 1. Putting more importance on brand aesthetic over the customer journey Every brand experience should look and...

18th May 2022
The Loyalty People are proud to bring you another episode of our “Let’s Talk Loyalty” podcast, hosted by Paula Thomas.
The winners of the 2022 "Freddie Awards" have just been announced, the awards created to recognise the gold standard in travel loyalty programs worldwide.
The winners of the Freddie Awards are chosen by their members, with millions of customers voting for their favourite programs.
In today's episode of "Let's Talk Loyalty", Paula is joined by the founder of the Freddie Awards, Randy Petersen, to learn all about the origins of these awards, who was "Freddie" and of course which airlines, hotels and credit cards were honoured with the top awards in 2022!
