New Podcast - David’s Bridal - The World's First "Crowdsourced " Loyalty Program
The Loyalty People is proud to announce the start of a series of monthly customer loyalty focused studies with our partner, Comarch. Starting with a free webinar on the 28th...
15th June
David's Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life's magical moments.
Already operating over 300 store locations in various countries as well as online, in 2020, David's Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride's family and friends to help the happy couple earn a honeymoon of their dreams!
Kelly Cook, EVP, Chief Marketing and IT Officer for David's Bridal, joins host Paula Thomas on this episode to explain this genius idea, the insights that inspired it and its incredible performance so far.
https://www.theloyaltypeople.global/podcast