Latest Loyalty News

Morrisons More Card Loyalty Outage Sparks Customer Frustration
Source: The Scottish Sun | Published: 28 July 2025
Morrisons’ “More Card” loyalty system experienced a nationwide outage this week. Customers couldn’t collect points or apply discounts, and some were even overcharged. Morrisons has since committed to crediting affected accounts within 72 hours.

TLP Commentary: A malfunction in loyalty tech can severely damage customer trust. Reliable systems are essential, faults don’t just affect today’s sale, they erode long-term programme credibility.
Read more: https://www.thescottishsun.co.uk/money/15141783/morrisons-technical-issues-x-more-card/

UK Shoppers Increasingly Rely on Loyalty Schemes Amid Inflation
Source: Internet Retailing | Published: 25 July 2025
A recent survey reveals 64% of UK consumers are leaning more on loyalty schemes to offset rising prices. Many brands are also maximising first-party data through these programmes to boost retail media strategies.

TLP Commentary: Loyalty is shifting from bonus feature to essential financial support. Brands that align their programmes with genuine customer relief and data value will see deeper engagement and trust.
Read more: https://internetretailing.net/two-thirds-of-uk-shoppers-using-loyalty-to-combat-cost-of-living-crisis-as-inflation-rises-and-boosting-retail-media/

UK Shop Price Inflation Hits 0.7% in July, Quick Lunch Affordability Squeeze
Source: Reuters | Published: 29 July 2025
Retail data shows UK shop prices rose 0.7% year-over-year in July, led by a 4% spike in food prices. Essentials like meat and tea were the biggest contributors to inflation.

TLP Commentary: When shopping budgets tighten, loyalty programmes need more than points, they need to reflect value. Brands that respond with empathy and financial relief in loyalty stand out as partners, not vendors.
Read more: https://www.reuters.com/world/uk/uk-shop-prices-rise-by-most-since-april-2024-british-retailers-say-2025-07-28/

Half of Global Hotel Loyalty Members Feel Undervalued
Source: Travel Daily News (Accenture survey) | Published: 1 August 2025
Accenture’s new Consumer Pulse survey reports 50% of hotel loyalty members feel their programmes no longer deliver value. Younger travellers especially demand personalised experiences and flexibility beyond static rewards.

TLP Commentary: With 92% of loyal guests recommending brands, hotels have major advocacy assets, but only if rewards feel relevant. AI‑driven personalisation is less optional and more urgent. Brands ignoring this risk loyalty erosion.
Read more: https://www.traveldailynews.com/statistics-trends/hotel-loyalty-programs-face-growing-dissatisfaction-finds-accenture-survey/

Global Loyalty Shift: Alaska & Hawaiian to Launch Unified Programme in August 2025
Source: One Mile at a Time | Published: 25 July 2025
Alaska Airlines and Hawaiian Airlines will merge Loyalty Programs into one unified system starting August 2025. The integration aims to simplify member experience and scale credit card partnerships. HawaiianMiles will be fully merged by 1 October 2025.

TLP Commentary: Loyalty consolidation is a strategic move, unification means simpler member experience, stronger partnership value, and streamlined credit card integration. As travel loyalty matures, expect more brands to coalesce.
Read more: https://onemileatatime.com/news/new-alaska-hawaiian-loyalty-program/

TLP Insight of the Week
This edition underlines a key insight: Loyalty must earn trust by delivering real value, in reliability (UK outages), financial relief (inflation), emotional connection (hotel personalisation), or brand simplicity (programme mergers). The next era of loyalty is less about gimmicks and more about genuine customer care.

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