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#13: The Latest Trends in Customer Experience

In this episode I am joined by Ed Deason, formally Group Head of Customer Experience at Wiggle and Global Head of Customer Experience at Pret a Manger.


Ed is a genuine global expert in customer experience and we discuss the latest tends that are shaping how brands interact with customers at all touchpoints across the business. Customer experience is crucial to retention and loyalty and this is a fantastic opportunity to hear from a leading expert on how important it is for brands to optimise this across all interactions with the customer.


Ed explains how brands of all sizes can (and must) invest in strong customer experience and provides some helpful tips on best practice from his wealth of experience at major global brands.


We hope you enjoy our discussion. Please get in touch if you have any questions.

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