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#11: The brands approach to emotional connection

In this episode I am joined by Lia Grimberg, CEO and founder of Radicle Loyalty, a strategic consultancy focused on customer engagement, based in Canada. Lia has a wealth of loyalty experience, especially from her time with Amex and Lia now runs her own, very successful strategy company.

Listen in to hear us discuss the importance of emotional connections within good loyalty programs and how this has evolved very quickly over recent times, to become a vital part of any successful program.

We talk about brands that are really getting this right and the challenges faced by brands attempting to bring this innovation to their members. In particular we discuss how brands will miss out if they don't invest in creating these connections.

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