Services

Discover and Design Phase / Market review / CRM Strategy / CRM Data Brief and Trigger Campaign Design

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Project

CRM Strategy

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Industry

Beauty Retail

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The Story

Puig wanted a review of best in class CRM capability in the Beauty Sector and then a clear CRM strategy for two leading designer beauty brands- Christian Louboutin and Carolina Herrera, as well as a review of their Tech Stack and Data Architecture

The Solution

Market review & best in class paper

CRM strategy with recommeded campaigns

Data briefs and review of data architecture

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This project is now moving into a ‘Dabble’ phase to build a test of CRM with the Global Puig Team

Tom, MD, The Loyalty People

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