Case Studies

PUIG

A CRM strategy for Christian Loubutin and Carolina Herrera

BenefitCircle.png
Bg.png

Services

Discover and Design Phase / Market review / CRM Strategy / CRM Data Brief and Trigger Campaign Design

2

Bg.png

Project

CRM Strategy

1

Bg.png

Industry

Beauty Retail

3

The Story

Puig wanted a review of best in class CRM capability in the Beauty Sector and then a clear CRM strategy for two leading designer beauty brands- Christian Louboutin and Carolina Herrera, as well as a review of their Tech Stack and Data Architecture

benefit copy.png

The Solution

Market review & best in class paper

CRM strategy with recommeded campaigns

Data briefs and review of data architecture

"

This project is now moving into a ‘Dabble’ phase to build a test of CRM with the Global Puig Team

Tom, MD, The Loyalty People

"