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Services
Discover and Design Phase / Market review / CRM Strategy / CRM Data Brief and Trigger Campaign Design
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Project
CRM Strategy
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Industry
Beauty Retail
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The Story
Puig wanted a review of best in class CRM capability in the Beauty Sector and then a clear CRM strategy for two leading designer beauty brands- Christian Louboutin and Carolina Herrera, as well as a review of their Tech Stack and Data Architecture
The Solution
Market review & best in class paper
CRM strategy with recommeded campaigns
Data briefs and review of data architecture
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This project is now moving into a ‘Dabble’ phase to build a test of CRM with the Global Puig Team
Tom, MD, The Loyalty People
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