Case Studies

PhD The Next Level

A Data Segmentation and Customer Personas

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Services

Review of current Data / Static Segmentation / Customer Personas

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Project

Data Segmentation and Customer Persona

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Industry

Health and Fitness Retail

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The Story

PHD SIS wanted to build a real-time customer data store, with static customer segmentation to understand their customers better. Alongside this they wanted to build customer personas to help with targeting and CRM

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The Solution

Full Data Review

Customer Personas

Customer Segmentation

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Being able to support businesses with a better understanding of their customer data, structuring it correctly and being able to build actionable strategies to improve relevance and targeting is a key deliverable at The Loyalty People. It was key to the ongoing Customer Strategy at PHD SIS to create personas that could be matched in the data and behaviours to enhance their CRM.

Tom, Managing Director, The Loyalty People

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