Review of current Data / Static Segmentation / Customer Personas
Data Segmentation and Customer Persona
Health and Fitness Retail
PHD SIS wanted to build a real-time customer data store, with static customer segmentation to understand their customers better. Alongside this they wanted to build customer personas to help with targeting and CRM
Full Data Review
Being able to support businesses with a better understanding of their customer data, structuring it correctly and being able to build actionable strategies to improve relevance and targeting is a key deliverable at The Loyalty People. It was key to the ongoing Customer Strategy at PHD SIS to create personas that could be matched in the data and behaviours to enhance their CRM.
Tom, Managing Director, The Loyalty People