Case Studies

MALL OF QATAR

A coalition Loyalty Strategy for the Mall of Qatar

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Services

Discover & Design / Market review / strategy & detailed business case / resourcing support for key roles

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Project

Loyalty Strategy

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Industry

Retail

3

The Story

Mall of Qatar wanted a Loyalty proposition that rewarded spend across the retailers in the shopping mall

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The Solution

Market review & best in class paper

Coalition loyalty strategy

Detailed business case

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This was an in-depth loyalty design strategy working across a large number of retailers to deliver frequency and return visitation to the Mall of Qatar

Tom, MD, The Loyalty People

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