We build loyalty that actually works

From strategy to execution, we help brands build customer loyalty.
No fluff. No jargon. Just proven CRM, customer engagement, and loyalty programmes built by people who’ve been in your shoes.
Our team, and global network of experts, bring real-world experience across travel, retail, finance, hospitality, luxury, FMCG, B2B, and more.
We don’t just create frameworks. We roll up our sleeves and help you deliver.

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TLP Signals

We curate the most important Customer Loyalty, CX and CRM signals so you don’t have to.

TLP Signals Newsletter | Yum China loyalty programme surpasses 590 million members

Yum China loyalty programme surpasses 590 million members Yum China’s loyalty ecosystem across KFC and Pizza Hut has reached roughly 590 million members. Loyalty customers now account for more than half of total sales, supported by app-based ordering, tiered benefits and paid perks that drive frequency and scale.

Status Match as a Catalyst for Loyalty Innovation

Imagine being recognized as a VIP the moment you walk through the door – not because you’ve spent years with the brand, but because they are able to gauge your potential value based on your history with other brands. That’s the power of status match: a loyalty marketing strategy that rewards potential, not just past behavior. In an era where customers juggle memberships and points across countless programs, status match flips the script. Brands use it to invite loyalty by extending elite benefits upfront to entice high-value customers to sample and stay, fly or sail.