We build loyalty that actually works

From strategy to execution, we help brands build customer loyalty.
No fluff. No jargon. Just proven CRM, customer engagement, and loyalty programmes built by people who’ve been in your shoes.
Our team, and global network of experts, bring real-world experience across travel, retail, finance, hospitality, luxury, FMCG, B2B, and more.
We don’t just create frameworks. We roll up our sleeves and help you deliver.

Join the discussion

TLP Collective is now open to Founding Members.

This space has been built for people working in loyalty, CRM, and customer strategy who want thoughtful conversation, shared learning, and genuine human connection without noise or performance.

As a Founding Member you can help shape how the Collective evolves.

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TLP Signals

We curate the most important Customer Loyalty, CX and CRM signals so you don’t have to.

TLP Signals Newsletter | Hotels.com brings back a clearer Rewards proposition

Hotels.com has reintroduced a simplified version of its Rewards proposition after the confusion created by the broader One Key ecosystem. The brand is refocusing its messaging on a clearer earn-and-redeem structure that customers can easily understand.

Gap Inc. has launched Encore, a redesigned loyalty ecosystem spanning Old Navy, Gap, Banana Republic and Athleta. The programme introduces tiering, enhanced earn mechanics, cultural and experiential access, and a stronger integration with its co-branded credit card. It moves the conversation beyond transactional points toward curated brand moments and multi-brand engagement.