Weekly Round-Up 11th May 2023

Written by Tom Peace

✈️ 🏆Winners of the Annual Freddie Awards

The Freddie Awards aim to offer a voice to frequent flyers and to recognise the work of an industry with over 300 million members globally. In recent years they have extended the awards to Hotels and Loyalty Credit Cards.

The Loyalty People would like to take this opportunity to congratulate all the winners of this years awards, as we go through our personal favourites from this year.

Congratulations to TAP Air Portugal and their innovative Miles&Go loyalty scheme which won awards for 'Best Elite Program', 'Best Redemption Ability' and '210' Award.

TAP Air Portugal is the staple carrier of Portugal, with their hub based in Lisbon. If you are travelling with TAP Air Portugal you can earn Mile&Go points based on a percentage of flown miles, ranging from 10% for the lowest bargain economy rates to 200% for top executive fares.

Moving on to hotels, we would like to congratulate Accor Live Limitless for winning the 'Best Customer Service' Award.

With the Accor Live Limitless program, members can earn points that may be used for a discount on future stays. ALL is also partnered with many international airlines, and the miles can be transferred into Accor points. Its great to see ALL working seamlessly with many popular airlines so their customers can benefit with saving when staying at their Accor hotels.

Click on the link below to visit the Freddies Awards website and see the full list of winners!

https://freddieawards.com/winners-circle/


🎙️LET'S TALK A LITTLE LOYALTY (SHORT SUMMARY SHOW)

#376: Leveraging Known Customer Data to Acquire New Members

Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity!

This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential, from the original podcast hosted by Paula Thomas and featuring Joseph Taylor, previously SVP of Strategic Consulting and Operations for Epsilon.

Joseph shares real case studies and examples of brands who have already leverages this clever idea – so you can too!

Click on the link below to listen!

https://www.theloyaltypeople.global/loyaltypodcasts/376leveragingknowncustomerdatatoacquirenewmembers