How Media Companies Can Maximise Growth through Loyalty
29th May 2023
Written by Annex Cloud
New Annex Cloud Podcast
9th June 2022
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Emotion Promotion: The new rules of Loyalty for the post-COVID era
Top 5 Reasons why your Loyalty Program is struggling
Customer acquisition costs are 60 to 70% higher than just six years ago. While most brands look to their loyalty programs to improve customer retention, they can also be a more cost-effective way to acquire new customers
According to KPMG, 86% of loyal consumers will recommend a brand to friends and family—and customers who get referred have a 16% higher lifetime value (HBR). Incentivizing your loyalty members for referring others, writing reviews and advocating for your brand on social media is a smart investment. Rewarding advocacy is just one of 11 loyalty trends we discuss in our loyalty trends guide.
Annex Cloud’s informative podcast series, Get Personal with Loyalty, helps brands learn from today’s leading loyalty experts. Listen to How Media Companies Can Maximize Growth Through Loyalty featuring Annex Cloud’s Director of Agency Partnerships Ray Chelstowski. Ray’s career includes extensive media experience as publisher at Rolling Stone, Entertainment Weekly and Newsweek overseeing ad sales, marketing, circulation and production.
Tune in to learn:
🎯 Strategies for shifting from ads to memberships
🎯 How top networks captivate audiences through gamification
🎯Why loyalty checks all the boxes when it comes to collecting zero-party data, and how to monetize that data and improve ad performance
Click on the link below to listen